Lieben: campaign built in Claude Code in 27 minutes
Michel Lieben says one of his GTM engineers dictated three sentences to Claude Code and had a verified list and written copy sitting in Instantly 27 minutes later. The caveat is buried in his own post: the TAM and ICP matrix were built first.
Campaigns and numbers
Christian publishes a nine-step build for poaching a competitor's users
Asked how he would steal customers off a competitor, Christian laid out a nine-step build using Clay, Apify, Trigify and EmailBison.
Hey Sarah, saw a few {competitor} users mention reporting takes a day to refresh. Ours updates live & we'll move your data over for free. Worth a look?
Workflows and tooling
Lieben says a Claude Code campaign took 27 minutes to build
Michel Lieben says Louis, a GTM engineer on his team, dictated three sentences to Claude Code and 27 minutes later had a full campaign in Instantly with a verified list and copy written. Lieben notes Louis had already mapped a 10,000+ lead TAM and built an ICP matrix before that clock started.
27 minutes later there was a full cold email campaign sitting in Instantly, with a verified list and the copy written
Where they disagree
Berman says the cold email funeral posts are engagement farming
Alex Berman pushed back on the "cold email is dead" genre, saying it has been dead every Tuesday since 2019. His argument: the market punished spray-and-pray, not the motion, and the AI SDR replacement story stalls at enterprise where security teams block unknown senders and procurement wants a human name.
I think they are farming engagement more than booking meetings.