Archive
- Christian gives away a 7-step Claude Code GTM skill
Christian says a skill file plus a context doc now does what a 30 column Clay table used to, and he is handing out all seven prompts. Two agencies also posted raw campaign numbers, including 78k sends to 56 booked calls in ten days.
- Nowoslawski: 80 positive replies a day for a PR client
Eric Nowoslawski says his PR customer Pathos gets 80 positive responses a day off an email that names the publication and the article angle, and his explanation is that bookkeeping and offshore staffing stopped working because every founder already knows those offers exist.
- Shields: 21-word email, 7.1% reply rate
James Shields says the best cold email his team sent all year was 21 words and returned 7.1% replies. Eric Nowoslawski's manual-versus-reseller inbox test came out level, with the cheap .pro domains on top.
- Shields: 6,000 sends a day and a two-line email
James Shields says the whole startup cost is 100 to 200 inboxes at about $350 a month, and that copy quality is cope. Richard Illingworth, meanwhile, posted the opposite case: an inbox nobody touches for 68 days.
- Reseller inboxes matched hand-built ones in Nowoslawski test
Eric Nowoslawski finally got a side by side: a client who bought domains one at a time and set up every DKIM by hand got the same reply rate as his Zapmail inboxes, and the cheap .pro domains beat both.
- Christian: 186 interested from 86,801 lending contacts
Christian says a two line lending email took a client from 1 SQL a day to 6+, with AI writing a fresh version for every company and no spintax anywhere in it.
- Half of 10M emails came from inboxes already binned
Richard Illingworth says one agency's biggest account sent 76% of its email from inboxes that no longer exist, and human replies there fell from 0.51 per 100 in March to 0.03 in September. Swapping in fresh inboxes at the same send limits did not stop the slide.
- Illingworth: rebuild the domain before you buy a new one
Richard Illingworth says a slipping domain gets rebuilt up to three times, 4 to 6 weeks each, before anyone buys a replacement. Christian says prospects on Google reply 6.5 times more than prospects on Microsoft, and the MX record tells you which is which for free.
- Shields: 3,000 a day, 1 interested reply per 300
Christian says that on one client, 32,577 dials booked 33 meetings while 41,150 emails booked 20. James Shields published the volume math he says he would rerun from zero, and it rests on a single conversion number.
- Google Maps lists: 1 lead per 60 contacted
Christian closed the week with 1,100 leads from 84,000 emails to 66,000 Google Maps contacts, while Taylor Haren hired a human copywriter on a filter theory nobody else has confirmed. One is a list story, the other is a bet.
- Haren says AI-written copy is now a filter signal
Taylor Haren says he hired a full-time human copywriter and cut sending to one day a week because Google and Outlook can flag AI-written cold email. He offers a watermark theory and one client's numbers, not a test.
- Abraham says his reseller charged $19 a domain
Nick Abraham buys about 1,000 domains a month and was paying his infrastructure reseller $19 each while registrars sell them near $8. He puts the quarter's waste at $20K to $40K.
- Christian: $100M pipeline off a 3-line email
Christian says Glidepath booked $100,851,000 in qualified pipeline in 90 days after dropping the individuals and emailing their advisors instead. The whole email is three lines.
- Illingworth posts the subdomain rules: 60 inboxes per root
Richard Illingworth says he tested subdomain sending across roughly 30,000 accounts and runs up to 60 inboxes off one root domain. The root never sends a single campaign.
- Outcome offer pulled 5x replies for Nowoslawski
Eric Nowoslawski swapped "free campaign" for "two meetings on your calendar, free" and went from one positive reply per 1,000 to one per 200, same service underneath. The offer line is still the cheapest test nobody runs.
- Lieben: micro-lists reply at 20-30%, blasts at 2-3%
Michel Lieben says 500 prospects beats 100,000, and published the Claude Code folder structure he uses to get there. Christian put numbers next to ten tactics from 10M+ sends, and Illingworth says most reply rate drops do not need new domains.
- 496 emails, 7 interested, and a fight over infra cost
The best reply rate published this week came off 496 emails to local shops for a mural artist, with no signals and no variables in the copy. Meanwhile Mars and Taylor Haren spent two days arguing whether sending 1M emails really costs 10 cents each.
- Christian: 1,061 leads in 70 days for a cup maker
Christian published the 14 steps behind a disposables manufacturer's 70 day run, including writing the email without a first-name variable so it reads right in an info@ inbox. Meanwhile Mars accused Taylor Haren of inflating DIY infrastructure costs to make his own pricing look like a deal.
- Abraham: reply rates peak now, then fall to New Year
Nick Abraham says reply and positive reply rates jumped in the last two weeks across about 500K sends, and that the window closes at Thanksgiving. Frank Sondors puts numbers on the LinkedIn half of a multichannel sequence.
- Nowoslawski challenges Illingworth's 12-hour Clay claim
Richard Illingworth says enriching 250 contacts takes 12 hours in Clay and 30 minutes in Claude Code. Eric Nowoslawski asked for the table link and said an engineer could get it under 15 minutes in Clay's CLI.
- Christian: 9 calls in 6 days off a Maps-scraped list
Christian says scraped info@ addresses at landscaping companies ran a 5.6% reply rate, and that the whole system came out at one interested lead per 576 emails. Alex Berman spent the same window calling out coaches still teaching 30 emails a day and spintax.
- Origami: 3,119 emails, 64 demos, $22k MRR
Nick Abraham says Origami's first 40 days of cold email ran on a list of 30 to 50 target companies and returned 64 demos. The offer was "free if it doesn't work," which is doing more work here than the sending.
- 0 of 12 to Outlook inbox, SPF and DKIM passing
Luckforest sent 400 cold emails for zero replies with warmup at 100% and authentication passing, then a placement test showed every Outlook inbox was junk. Removing links and the price got 18 of 18 to inbox on retest.
- Haren drops warmup, spintax and AI personalization
Taylor Haren ended the week sending cold email that looks like marketing email: HTML, images, no warmup, no spintax, no AI personalization. He says every client he moved to the new rail saw at least a 30% uplift, which puts the standard inbox playbook on trial.