Christian: 1,061 leads in 70 days for a cup maker
Christian published the 14 steps behind a disposables manufacturer's 70 day run, including writing the email without a first-name variable so it reads right in an info@ inbox. Meanwhile Mars accused Taylor Haren of inflating DIY infrastructure costs to make his own pricing look like a deal.
Read the whole week in one go496 emails, 7 interested, and a fight over infra cost
Campaigns and numbers
Christian: 1,061 leads in 70 days for a disposables maker
Christian published the full 14 step build behind UNIQ Supply, a custom disposables manufacturer, claiming 1,061 leads in 70 days with 86% marked qualified in HubSpot and 8 deals closed. The buyer was defined by order volume, local operators burning 5,000+ disposables a month, sourced from Google Maps via Serper, deduped and fit-scored in Clay.
Use "branded cups" as the subject line. Two lowercase words look like an internal email.
Copy that ran
Berman: simplify the promise until a 12 year old can repeat it
Alex Berman says a value proposition should survive one conversation with a 12 year old and come back repeatable. His example line: "We book qualified sales calls for B2B software companies in 30 days", which he says beats anything carrying five bullet points. No test or numbers attached.
Where they disagree
Mars says Haren's infrastructure math works backwards from his price
Mars publicly accused Taylor Haren of inflating the cost of building sending infrastructure yourself, arguing his sheet prices one full setup at under 3 cents an email and then multiplies it by four.
Anything less then that, and I single ESP change takes out your whole funnel for a month