Stories
- Illingworth says Apollo-only lists run 50-65% valid
One operator's build order for lists, plus the bounce thresholds he uses to decide when to stop sending.
- Two Operators Post Full Campaign Numbers, Not Screenshots
One 70 day foodservice campaign and one single day database reactivation send, both with the denominators attached.
- Christian posts five cold email scripts from 10M sends
The shortest is one line and a P.S., and he says his best campaign ever had no personalisation in it.
- Lieben runs cold email campaigns in Claude Code, not Clay
Ten enrichment agents, five reviewer agents and a hard stop before launch, with the reply count coming from one demo list.
- Nick Abraham argues against niching down and gifting
Two tactics this crowd keeps selling, both answered from agency economics rather than a test.