Christian gives away a seven step Claude Code strategy skill

Christian published the structure of the strategy skill his team runs in Claude Code and said he is DMing the whole thing, all seven prompts, to anyone who comments "SKILL" and follows him so the DM can land.

The skill takes one URL and runs seven research steps off it. By his description it maps the market, segments the TAM and builds ICPs, writes cold email scripts for every persona, and hands the strategy back as three client-ready PDFs. The part worth noting for anyone who has watched an AI research step hallucinate a positioning statement is the ordering rule he built in. The skill puts the client's own sales call and onboarding form above anything it scrapes, so the strategy comes from what the client said about themselves rather than from their website.

The Clay comparison he is making

Christian framed the giveaway with an argument about timing. He says Claude Code for GTM in 2026 is sitting where Clay was in 2022, when you could learn the tool in a weekend, build tables nobody else had and sell them as a service. He cites Clay's valuation going from $500M in June 2024 to $3.1B by August 2025, and says plenty of the GTM agencies running today were built inside that window. Then the templates got shared, every client got the same table, and Clay's pricing started charging for Actions on top of data credits. He adds that his team still uses Clay every week, as does every agency they compete with.

His line on what replaced the table work is the clearest statement of the shift he is claiming.

For people sending

There are no output numbers attached to this. No campaign, no reply rate, no count of strategies shipped. It is a build, and the honest way to use it is to run it against whatever research step currently feeds your copy and compare the two outputs on the same account, not to assume a lift because the person publishing it runs an agency.

The giveaway is also consistent with how Christian has been posting. He has already published the six files Claude reads before drafting an email and a staged path from infrastructure through to Claude Code. The skill file plus context doc pattern is the same one in all of them, and this one covers the step before copy, which is where the account research and segmentation happens.

The incentive to give it away is in his own post. He wants it running before every agency has it.

Christian

@coldemailchris

X

A skill file and a context doc now do what used to take a table with 30 columns.