Abraham posts campaign numbers, hairnets 3.6%, billing 1.9%
The list with half the reply rate produced more interested buyers, which is the part worth reading twice.
Nick Abraham published three cold email campaigns he says booked meetings last week, each with the offer that ran and the numbers it returned.
The first was a supplier selling hairnets to food processing plants. The angle was that every case gets counted before it ships, so a plant never pays for 1,000 hairnets and receives 940, plus a free sample pack. That campaign contacted 2,048 leads and got 74 replies, a 3.6% reply rate, with 5 of those marked interested.
The second was a medical billing service handling insurance claims for care facilities. The offer was 20% or more out of their claims, free for the first month with no strings attached, and the email carried a customer story about one facility that went from $25K to over $80K a month in collections. From 1,744 leads, 33 replied and 7 were interested. That is a 1.9% reply rate, roughly half the hairnet campaign, and Abraham points out the interested share another way.
The third was a bar inventory consultancy offering owners a free one-hour walkthrough showing where their profit is going, with the plan theirs to keep whether or not they hire the firm. It was a small test of 185 leads that produced 5 replies and 1 interested owner. At that volume the result is close to noise, and Abraham labels it a test rather than a campaign.
Replies ranked these backwards
The hairnet list doubled the billing list on reply rate and still returned fewer interested buyers, 5 against 7, off a bigger list. For people sending, that is the argument against calling a winner off the reply column. A sharp, specific promise aimed at a narrow buyer pulls fewer hands up but a higher share of the right ones, and a softer, broader ask pulls more replies that go nowhere. If your reporting stops at reply rate, you will kill the offer that is actually producing pipeline and scale the one that is producing conversation.
All three numbers come from one operator reporting his own agency's campaigns over one week, with no breakdown of how interested was scored.
The offer was to get them 20% or more out of their claims, free for the first month with no strings attached.
Know what is landing before you burn another domain
One email a day. Under three minutes. What the operators found out yesterday.