Lucero says 100k emails closed four deals in 60 days

Matt Lucero says the first 60 days with a B2B services client produced 4 closed deals off 100,000 cold emails sent to around 70,000 decision makers in their market.

The numbers he published run in a straight line. Eleven campaigns, roughly 66 people who said they were interested, 30 booked calls, 4 new deals, with more in the pipeline. Lucero credits the structure rather than the volume, describing the work as segmenting the market into smaller slices and writing what he calls hyper personalized messaging to each one. He also calls that work boring, which is closer to how it usually reads from the inside.

The gap between replies and calls

The detail worth holding on to is how 66 interested replies became 30 booked calls. Lucero says that happened after his team followed up by email and by calling them as well. That is a meeting rate just under half of positive replies, and it is not an email result. If you are modelling a campaign on these figures and you have nobody on the phones, the honest comparison point is 66 interested replies, not 30 calls.

The close rate is the other number to read carefully. Four deals from 30 calls is roughly one in seven, and Lucero says the client's average LTV runs to tens of thousands of dollars, which is what makes him call the channel profitable for them. He does not publish spend, inbox count, sending period beyond the 60 days, or which segments carried the result, so there is no way to work out cost per deal from the post.

What he says sits underneath it

Lucero puts a condition on the whole thing himself, saying a good email system is only one part of the equation and that if you sell something people don't want or can't close deals, you will struggle to see success. That is one operator's framing of his own campaign, not a dataset, and it comes attached to a pitch for his agency at the end of the post.

Matt Lucero

@MattLucero_

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if you sell something people don't want or can't close deals, you will struggle to see success

For people sending, this is a volume-plus-segmentation play with a sales team behind it, which is a different machine from a single list hammered with one sequence. The 11 campaigns are the point. One market, split into slices small enough that the copy could change per slice, run inside two months. Whether that beats fewer, larger campaigns on the same list is not something a single account's results can answer, and Lucero does not claim a control.