Christian: 9 calls in 6 days off a Maps-scraped list
Christian says scraped info@ addresses at landscaping companies ran a 5.6% reply rate, and that the whole system came out at one interested lead per 576 emails. Alex Berman spent the same window calling out coaches still teaching 30 emails a day and spintax.
Read the whole week in one go496 emails, 7 interested, and a fight over infra cost
Campaigns and numbers
Christian: 9 calls in 6 days for a vertical SaaS off Google Maps
Christian published the full build behind a vertical SaaS client's first six days, which he says produced 9 calls, and 53 meetings over 50 days. The ICP was landscaping companies with 11 to 50 employees, scraped from Google Maps into Clay, with emails pulled off the websites including info@.
Those ran a 5.6% reply rate & 6.12% interested.
Copy that ran
Lieben says the offer is the one line nobody tests
Michel Lieben argues the offer line carries more return than any other part of a cold email campaign, and is the part senders leave untested while they tune AI copy. His spec: something free with real value, intriguing enough to pull a reply, built around what the prospect wants from a cold email, with plain copy around it.
A good offer beats every AI line, Clay signal and Claude skill you can stack on top.
Where they disagree
Berman says coaches still sell 2021 tactics, Instantly warns on volume
Alex Berman says the operators worth following have converged on custom SMTP at very low volume per inbox, heavy customization on the lead side, and n8n qualification before outreach, so 5,000 leads a month costs a few hundred dollars. He names 30 emails a day, spintax and AI-written first lines as tactics ripped from 2021, including from his own book.
Fix your targeting and copy before increasing volume.