Origami: 3,119 emails, 64 demos, $22k MRR
Nick Abraham says Origami's first 40 days of cold email ran on a list of 30 to 50 target companies and returned 64 demos. The offer was "free if it doesn't work," which is doing more work here than the sending.
Read the whole week in one go496 emails, 7 interested, and a fight over infra cost
Campaigns and numbers
Abraham: Origami's first 40 days returned 64 demos off 3,119 emails
Nick Abraham broke down Origami's first 40 days of outbound: 3,119 emails, 5.3% response rate, 64 demos and about $22k in new MRR. The list was 30 to 50 target companies, and the offer was "free if it doesn't work," which Abraham says had $50k/month booked before anything was built.
Cold email is the fastest and cheapest place to find out if your offer actually works.
Copy that ran
Berman says one-sentence emails pull replies, 3Cs books meetings
Alex Berman says the two frameworks fail differently and you should pick based on whether your market is ready to book. His one-sentence version is literally one question: "Hey Mike, are you doing SEO for Unilever?"
While 3Cs emails drive quick meetings... One-sentence emails get replies, but you have to chase those replies down
Where they disagree
Berman calls the channel debate noise, Lieben and Ahmed argue over what 'unlimited' means
Alex Berman argues every channel runs the same lifecycle, reply rates compress as operators pile in, and the feed declares it dead, so the list is the only durable asset. He is pitching ScraperCity, which he says gives 419M+ B2B contacts for a flat $149 a month with unlimited pulls and no credit meter.
The channel on top in any given quarter is just the one fewest operators have crowded into yet