Abraham. Origami's first 40 days returned 64 demos
A tiny list and a guarantee offer, not a sending setup anyone can copy.
Nick Abraham posted a breakdown of Origami's first 40 days of outbound. The numbers he gives are 3,119 emails, a 5.3% response rate, 64 demos and roughly $22k in new MRR, all off a list of 30 to 50 target companies.
The offer did the work. Abraham says Origami had $50k a month booked before they built anything, on the promise "free if it doesn't work." His framing is that a vague guarantee will not carry a campaign, and that the point of the sending was validation rather than volume.
For people sending, the volume here is small enough that almost none of this is a deliverability lesson. Three thousand emails over 40 days against a few dozen named accounts is a test of whether anyone wants the thing, and Abraham treats it that way.
Where the channel went next
Abraham says Origami later turned cold email into a marketing channel on top of inbound. Their content brings in 100 to 500 new users a day, and everyone who likes, comments or visits the site gets captured, segmented and sent outbound. He cites Finn saying warm converts 10 to 20x better than cold. Abraham also says Origami passed 1,000 B2B customers in under a year, with over 50% of revenue coming from warm outbound.
The repeatable version he lays out is three steps. Pick 5 to 10 creators who share your ICP, scrape everyone engaging with their posts every 7 days, then dedupe, filter out competitors and email them.
His one copy warning is about how you open. Do not write "I saw you liked X's post," because people will screenshot it and send it to the creator. Lead with the intent instead, in his example, "Saw you've been digging into a lot of SEO content, thought this might be relevant."
He closes on the list most senders already have. Closed-lost deals and no-shows return 7 to 14% reply rates on re-engagement campaigns in his experience, because the recipient already knows the name. That matches the three warm sequences he earlier published for no-shows, closed-lost and referral partners.
One account's read on one company's first 40 days, with the numbers coming from Abraham rather than from a dataset.
Cold email is the fastest and cheapest place to find out if your offer actually works.
Know what is landing before you burn another domain
One email a day. Under three minutes. What the operators found out yesterday.