Abraham posts three warm emails for no-shows and closed-lost
Three reconnect templates and the list build behind them, published without numbers.
Nick Abraham published three short warm emails he says anyone serious about pipeline should be sending, aimed at no-shows, closed-lost deals and potential referral partners. All three are two or three lines long and none of them pitch.
Put your best adjacent provider into DiscoLike, pull every company like them, and find the people in Clay.
The no-show version reads: "Hey {first name}, I know you booked a call with us before, but we never got a chance to speak. Not sure if you found a partner for X, happy to reconnect." The closed-lost version is nearly identical, with one addition, an offer to "share what we've improved since we last spoke." The referral partner email is the only one addressed to someone who was never a prospect: "Hey {first name}, saw that you work with {ICP}. We serve the same market from a different angle. Curious if there's an opportunity to build a referral partnership here. Open to a quick call next week?"
How he builds the lists
For the first two, the list already exists inside the CRM. Abraham says to export no-shows and closed-lost deals every quarter and leave out current customers before sending. That exclusion is the part people skip, and it is the one that stops an existing client getting a note asking whether they ever found a partner.
The referral partner list is built rather than exported. Abraham's instruction is to take your best adjacent provider, meaning a company selling something different to the same buyer, run it through DiscoLike to pull every company like it, then find the contacts in Clay.
What is not in the post
No reply rates, no send volumes, no booking numbers, no time period. Abraham posted the copy and the process and left the results out entirely, so there is nothing here to benchmark against. Treat it as a sequence to copy and measure yourself, not a claimed outcome.
For people sending, the useful distinction is that two of these three are not cold email at all. No-shows and closed-lost deals opted in once, which is why the copy can be this short and this bare, and why these sends do not carry the same deliverability cost as a cold list. The referral play is cold, and it is the one where the DiscoLike and Clay step matters, because the whole pitch rests on the recipient actually serving the ICP you claim they serve. Get that wrong and the email reads as a mail merge, which is the one thing a three-line email cannot survive.
Know what is landing before you burn another domain
One email a day. Under three minutes. What the operators found out yesterday.