Nowoslawski challenges Illingworth's 12-hour Clay claim
Richard Illingworth says enriching 250 contacts takes 12 hours in Clay and 30 minutes in Claude Code. Eric Nowoslawski asked for the table link and said an engineer could get it under 15 minutes in Clay's CLI.
Read the whole week in one go496 emails, 7 interested, and a fight over infra cost
Landing in the inbox
Illingworth publishes the six sending rules behind his agency
Richard Illingworth listed the six SOPs he says got his cold email agency to 170k a month. The sending ones: every domain passes SPF, DKIM, DMARC and MX before launch, no inbox goes past 20 emails a day, no domain carries more than 3 inboxes, warmup runs at least 14 days and nothing launches below a 70% health score.
provider split: 70/30 or 50/50 across Google and Outlook, so one filter change can't take everything down
Campaigns and numbers
Haren: a typo across 34 warmed domains nearly ended his business
Taylor Haren says two weeks into his first full-service client, RB2B, his team found a typo replicated across 34 warmed-up domains that made every email look like phishing. A second set of warmed infrastructure was ready, which he says saved the campaign and the business after the wasted domains.
Two weeks in, we found a typo across 34 warmed-up domains.
Workflows and tooling
Illingworth's 30-minute Claude Code enrichment gets challenged by Nowoslawski
Richard Illingworth posted a Claude Code loop that he says enriches 250 cold email contacts in about 30 minutes, against 12 hours in Clay.
hey send me the clay table link that took 12 hours to do this and I'll get an engineer to look at this because you should be able to do this in under 15 minutes with the clay CLI