Christian books 9 calls in 6 days off a Google Maps scrape
The list was landscaping companies with 11 to 50 employees, and the emails came off their own websites.
Christian posted the full outbound build behind a vertical SaaS client's first six days, which he says produced 9 calls. The same client hit 53 meetings in 50 days.
The ICP came out of sales call recordings, closed-won accounts, customer interviews and an AI market research pass, with whoever closed most often becoming the target. That landed on landscaping companies with 11 to 50 employees, big enough to have budget and too small to run the function in-house. Accounts were then scored on having an active website and on Google review count.
The list
Companies were scraped from Google Maps by city using GTME.Business and imported straight into Clay. GPT cleaned up the messy company names Maps returns, and the listed phone number was kept because at a local business it rings the founder. Owner identification ran through Claygent on a web research column with GPT-4o mini, after the nano models got it wrong too often.
Emails were scraped off each company's own website, info@ included, on the logic that at that size info@ lands in the owner's inbox. Christian says those addresses ran a 5.6% reply rate and 6.12% interested. He has made a version of this earlier claim before.
The send
Sending went out of Gmail on the basis that local businesses run on Gmail, using Porkbun domains, ScaledMail inboxes and EmailBison to sequence. Three batches of infrastructure, with A and B swapping every month and the third held in reserve for replacements.
The email itself was four moves. Open on how the pain starts in the prospect's own words, say what the system does and what it produces, offer to build one from a recent project of theirs, and end on "worth a look?". Christian says there was no personalisation anywhere in it.
The same list was called on a Salesfinity dialer at 500 dials a day, with callers trained on the offer for two weeks and the script rewritten live wherever calls kept dying. Day one booked 2 calls. Week one read out at 1,000 emails a day for 1 interested lead per 576 emails, and 800 dials per booked meeting. Replies were tiered by intent and account value, with tier 1 getting a special offer or a gift, tier 2 called immediately and tier 3 getting a template. Volume was then doubled to 2,000 emails and 1,000 dials a day.
For people sending, the info@ and phone-number moves work here because one inbox and one line reach the owner at a local business. That is a property of the ICP, not of the tactic.
Those ran a 5.6% reply rate & 6.12% interested.
Keep the listed company number. At a local business it rings the founder.
Know what is landing before you burn another domain
One email a day. Under three minutes. What the operators found out yesterday.