Illingworth: rebuild the domain before you buy a new one
Richard Illingworth says a slipping domain gets rebuilt up to three times, 4 to 6 weeks each, before anyone buys a replacement. Christian says prospects on Google reply 6.5 times more than prospects on Microsoft, and the MX record tells you which is which for free.
Read the whole week in one goShields: 21-word email, 7.1% reply rate
Landing in the inbox
Illingworth: rebuild a slipping domain three times before buying a new one
Richard Illingworth published the domain-level version of his lifespan play: three inboxes per domain at 15 to 20 sends a day, read reply rate as the median across those three, and touch nothing until it halves.
when it does drop 50%, rebuild it FIRST, before you buy a new domain.
Campaigns and numbers
Abraham says three agency switches returned the same because the offer never changed
Nick Abraham recounted an agency owner who changed cold email vendors three times in a year with identical results while the email kept offering a 30 minute call about services.
Keep the agency you have. If you're willing to change your offer, everything could change.
Copy that ran
Christian splits lists by MX record, says Google prospects reply 6.5x more
Christian published a free way to read a prospect's inbox and stack before sending: Google's Admin Toolbox Dig, where the MX record names Google Workspace, Microsoft or a filter like Proofpoint or Mimecast, and the SPF line names Salesforce, HubSpot, Zendesk or Mailchimp.
SPF TELLS YOU THEIR CRM, SO YOU FIND YOUR COMPETITOR'S CUSTOMERS