Outcome offer pulled 5x replies for Nowoslawski
Eric Nowoslawski swapped "free campaign" for "two meetings on your calendar, free" and went from one positive reply per 1,000 to one per 200, same service underneath. The offer line is still the cheapest test nobody runs.
Read the whole week in one goGoogle Maps lists: 1 lead per 60 contacted
Landing in the inbox
Illingworth says subdomains matched separate domains at a twentieth of the cost
Richard Illingworth says he tested the belief that subdomains on one root all burn together, and deliverability came out the same either way.
Campaigns and numbers
Pipeline.tech claims 1,100 leads in 21 days off a Google Maps list
Pipeline.tech says a B2B manufacturer selling to local businesses got 1,100 leads in 21 days, one for every 60 people contacted, from 84,000 emails at 4,000 a day. The list was scraped off Google Maps rather than Apollo or ZoomInfo, info@ addresses were kept, and every owner was offered a free mockup with their own logo.
A well-run campaign needs around 500 contacts for one lead.
Copy that ran
Nowoslawski says naming the outcome took replies from 1 in 1,000 to 1 in 200
Eric Nowoslawski says the same service pulled five times the positive replies once the offer named the result instead of the deliverable. "Free campaign" returned one positive reply per 1,000, "Two meetings on your calendar, free" returned one per 200. He credits @seanlongden's method of averaging the outcome across your ten most recent wins and writing that line.
Write as close to the outcome as you can.