Christian posts final numbers on 1,100-lead Google Maps run
The closing figures on a scraped local-business list, plus the revenue baseline it is being measured against.
Christian has put final numbers on the Google Maps campaign his agency ran for a B2B manufacturer. 1,100 leads in 21 days, from 84,000 emails sent to 66,000 people, which works out to one lead for every 60 people contacted. The list was completely cold and scraped straight off Google Maps, the same campaign Pipeline.tech wrote up earlier at 4,000 sends a day.
The baseline it is measured against
The part that was missing before is what the client was doing without this. Christian says that before this month they were getting around 300 positive replies a month and closing 8 deals, which he puts at $40,000 a month in net new revenue and almost $500K closed from cold email this year. His claim is that they are now on pace to triple it. The revenue figures, per Pipeline.tech's write-up of the same account, come from the client's own HubSpot.
The ratio is the headline. Pipeline.tech's own stated benchmark is that a well-run campaign needs around 500 contacts for one lead, and Christian says that in 10,000,000 cold emails he has never seen one lead per 60 contacted. That is the operator who ran it grading his own campaign, so treat the superlative accordingly, but the send volume and the contact count are specific and consistent across both posts.
A well-run campaign needs around 500 contacts for one lead.
Why the list is doing the work
Pipeline.tech's explanation is about coverage, not copy. The buyers here are local business owners who are not on LinkedIn, and the post says Apollo and ZoomInfo barely cover them, which keeps their inboxes quiet. They built the list themselves, kept the info@ addresses most senders delete, and offered every owner a free mockup with their own logo on it.
For people sending, this is a list effect on an underworked audience plus a concrete, zero-friction offer. One lead per 60 is not a number to expect from a database-sourced B2B list where every competitor has already bought the same contacts. The transferable piece is the test, which is whether the people who buy from you are findable somewhere the standard providers do not reach, and whether you can hand them something free that takes one word to accept.
Before this month, they were getting around 300 positive replies a month and closing 8 deals.
Know what is landing before you burn another domain
One email a day. Under three minutes. What the operators found out yesterday.