Shields: 6,000 sends a day and a two-line email
James Shields says the whole startup cost is 100 to 200 inboxes at about $350 a month, and that copy quality is cope. Richard Illingworth, meanwhile, posted the opposite case: an inbox nobody touches for 68 days.
Read the whole week in one goShields: 21-word email, 7.1% reply rate
Landing in the inbox
Illingworth: one client went 68 days without opening its inboxes
Richard Illingworth says an outbound org he looks after has not logged in to check inboxes for 68 days. Before that, in August, someone there was pulling sick inboxes out of sending by hand, 23 at one point.
an inbox that starts bouncing or failing warm-up comes out of sending on its own
Campaigns and numbers
Shields says the play is 6,000 sends a day and one basic line
James Shields published a new version of his agency rebuild, and this one strips it to volume plus phone calls. He puts the startup cost at 100 to 200 inboxes from Instantly or Smartlead for about $350 a month, free Apollo and Sales Nav scraping, and one email: "hey [name], i help [industry] companies get more clients through cold email.
if you think you need "better copy" you are coping
Where they disagree
Nowoslawski says agencies should refuse pre-PMF clients without equity
Eric Nowoslawski argued that agencies and fractional consultancies should not take on companies that have not found product market fit, and says he has dozens of sales calls where he refused. His position: finding PMF is the founder's job, and an agency paid in cash to solve it is being handed the hardest part of the business.
I'm saying as a fractional marketer or agency, this isn't your job to fix this and if you do you should get equity.