Abraham says his reseller charged $19 a domain
Nick Abraham buys about 1,000 domains a month and was paying his infrastructure reseller $19 each while registrars sell them near $8. He puts the quarter's waste at $20K to $40K.
Read the whole week in one goGoogle Maps lists: 1 lead per 60 contacted
Landing in the inbox
Abraham says reseller domain markup cost him $20K to $40K in a quarter
Nick Abraham says he bought all his domains through his infrastructure reseller and only caught the cost when infra spend climbed while sending capacity did not. He says resellers source from registrars like GoDaddy, DNSimple and Dynadot at around $8, and he was paying $19 a domain at roughly 1,000 domains a month.
Resellers should make a margin on domains, but I should have checked what I was paying sooner.
Campaigns and numbers
Shields: 963,956 emails, 2.72% replies, near $300k for his agency
James Shields published the numbers behind his agency's year of mass sending, 1 March to 1 October 2026: 963,956 emails to 569,299 people, 15,511 replies at 2.72%, and 1,904 interested. That is roughly one interested reply per 300 people contacted, run across about 150 inboxes at 20 to 40 emails each, or about 4,500 a day.
We average 1.7 emails per person. New people beat more follow-ups.
Workflows and tooling
Lieben publishes a six step account tiering build for outbound effort
Michel Lieben posted a tiering workflow that scores every account on fit and on buying signals, then spends effort accordingly. Fit is graded on industry, headcount, geography, tech stack and contacts, signals are split first, second and third party, tiers rerun every Monday.
A good fit visiting your site lands in Tier 1, ahead of a best fit with no signal yet.