Nowoslawski: 80 positive replies a day for a PR client
Eric Nowoslawski says his PR customer Pathos gets 80 positive responses a day off an email that names the publication and the article angle, and his explanation is that bookkeeping and offshore staffing stopped working because every founder already knows those offers exist.
Campaigns and numbers
Nowoslawski says a PR offer returns 80 positive replies a day
Eric Nowoslawski says his PR customer Pathos gets 80 positive responses per day from a campaign that pitches a specific publication. AI reads each prospect's website, picks the outlet, TechCrunch, the Wall Street Journal or Entrepreneur, and writes the article angle, then the email asks "Do you want to get featured in this?
Outbound works better when you're showing people offers that they didn't know existed.
Copy that ran
Christian ranks five offer types, puts free result on top
Christian ranked the five offers cold email usually opens with and says the free result pulls the most replies because the prospect does no work. His example line is "I've got 5 contacts searching for your service. Want them?", and his benchmark is 1,000 sends to know if it is landing, under 500 contacts per lead when it is right.
On cold email you get about 30 words to make one.
Workflows and tooling
Abraham claims a one-person agency at $50k a month on five agents
Nick Abraham says a one-person lead gen agency doing $50k a month is now possible, with 5 to 10 clients at $5k to $10k on light retainer plus heavy performance.
Sounds crazy right now, but this is possible.