Christian: 186 interested from 86,801 lending contacts
Christian says a two line lending email took a client from 1 SQL a day to 6+, with AI writing a fresh version for every company and no spintax anywhere in it.
Read the whole week in one goShields: 21-word email, 7.1% reply rate
Landing in the inbox
Illingworth prices what each extra daily send costs an inbox
Richard Illingworth put a lifespan number against each sending tier: 15 to 20 a day is his ceiling, 30 a day cuts an inbox from roughly 9 months to 6, and 40 to 50 can finish it in six weeks. His rule when volume is short is to add inboxes and leave the daily number where it is.
you've given up a third of its life for 10 extra emails a day
Campaigns and numbers
Christian says a two line lending email took one client to 6+ SQLs a day
Christian published the rebuild behind a lending client that went from 1 SQL a day to 6+ at 100k+ emails a month. The email is two lines: one naming what the company sells in its own words, one tying funding to expanding that exact product.
Funding is useful to almost any business, so the email has to show what the money would be for.
Copy that ran
Sondors claims one localized greeting variable lifted replies 20%
Frank Sondors says a single variable, {{localized_greeting}}, produced a 20% reply rate lift by opening in the prospect's own language. German leads get "Hallo", French get "Bonjour", instead of "Hey" to a prospect in Munich. He gives no volume, list or time period behind the number.
The bar is so low that speaking someone's language is a competitive advantage.