Abraham: phone follow-up books half his email leads
James Shields says a "no results, you don't pay" PS line doubled his booked call rate, and Nick Abraham says a phone-first follow-up routine books about half his interested replies. Both numbers are self-reported, and both plays are cheap to test this week.
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Campaigns and numbers
Abraham says a phone-first follow-up books half his interested replies
Nick Abraham says a phone-first routine books about half the interested replies from cold email. Call within 5 to 30 minutes of the reply, leave a voicemail, send at least two follow-up emails, call two or three more times, then nurture. He puts a closer at 19 to 20% on cold traffic with that in place, 7% without.
Cold leads show up to the call with no idea who you are, and even the best closer in the world can't fix that on a 30-minute call.
Copy that ran
Shields says a "no results, you don't pay" PS doubled booked calls
James Shields says adding "no results, you don't pay" to the PS line doubled booked call rate, drawn from 12M+ cold emails sent. Same list: write like a 12 year old, reply within two minutes for a 70% booking chance, drop the unsub link. None of the claims carry a test size, and the post ends with a pitch.
i'd rather send 1k emails with a good offer than 50k emails with a terrible offer.
Where they disagree
Abraham and Berman both argue volume beats restraint
Nick Abraham and Alex Berman both landed on volume over restraint, from different directions. Abraham says nobody keeps score, citing Ramp emailing him hundreds of times without his recalling one sender; Berman says filtering a scrape down to 1% kills split-testing. Berman also wants custom SMTP instead of Google and Outlook, which is a long way from consensus.
Who closes more deals: The person emailing a hyper-enriched list of 8, or someone emailing thousands, including those same 8 leads?