22,000 emails, 818 replies on an event ticket offer
Christian says a campaign selling construction event tickets to architects and contractors returned 818 replies off 22,000 emails, with one in five replies saying yes. The buyer and the attendee got different emails.
Campaigns and numbers
Christian: 22,000 emails sold event tickets at one lead per 87 people
Christian says a campaign selling tickets to a construction event returned 818 replies from 22,000 emails, 160+ leads, one for every 87 people contacted. The incentive was CE credits that architecture and engineering firms already budget for, with two personas and two emails, one for whoever pays for the ticket and one for whoever attends.
22,000 emails, 818 replies and 1 in every 5 replies saying yes
Haren says a new data source tripled replies with identical copy
Taylor Haren says his team found a data source that tripled reply rates with the same copy, offer, targeting and structure. He does not name the source, the volume, or the before and after numbers. His read is that weak campaigns are usually hitting the same outdated decision makers on Apollo as everyone else.
If your campaign sucks, you're probably emailing the same 1000 outdated decision makers on Apollo as everyone else.
Where they disagree
Kyriakides dropped Clay for Claude Code, Nowoslawski asks what wins him back
Michael Kyriakides says his team stopped paying for Clay six to seven months ago and now builds outbound campaigns in Claude Code, recording 54 personalised emails in 3 minutes 45 seconds.
We stopped paying for Clay 6-7 months ago