Christian says Claude Code turns one website into a campaign

Christian posted a breakdown of how his team uses Claude Code to go from one website to a full cold email campaign. He names seven stages, market research, TAM segmentation (sizing the total addressable market and cutting it into segments), ICP personas, lead sourcing, the list build, messaging and QA.

The framing is a response to Clay's CEO. Christian says Clay's CEO described an AI system that works out who you sell to and sets up the searches, and that his team already runs that pattern with Claude Code. His line is that every campaign starts with knowing exactly who to sell to, so the research and segmentation steps sit ahead of any list pull or copywriting.

What the post actually contains

Stages, not prompts. The thread lists the seven steps and points to a longer article, with no example output, no prompt text, no volumes and no reply rates attached to any campaign built this way. Treat it as an outline of a process rather than something you can rebuild from the thread itself.

For people sending, the useful part is the ordering rather than the tool. Most teams start at lead sourcing and work forward, picking a filter in a database and then writing copy to fit whoever came out. Christian's sequence puts market research and segmentation first and makes the list a consequence of the persona work, which is a different failure mode when it goes wrong. If the ICP definition is bad, every downstream stage inherits it, and QA at the end is the only place it gets caught.

This is the same workflow Christian has been publishing in pieces. He has earlier mapped a GTM engineer's day from domain purchase through to a live campaign using Claude Code alongside Hermes and Clay CLI. The new post zooms in on the front half of that, the part that decides who ends up on the list before anyone writes a subject line.

Christian

@coldemailchris

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We already run that with Claude Code, turning 1 website into a full cold email campaign.