Christian says info@ lists book a lead every 55 contacts
Ten tactics off a claimed 10M sends, including an opt-out that asks people to reply the word banana.
Christian posted ten cold email tactics he says come out of more than 10M sends and $70M in pipeline. The number most operators will argue about is the address split. One local list produced 3,621 business emails and 4,553 personal or info@ addresses, and he says the personal and info@ set booked a lead every 55 contacts while the business addresses needed 95. That is consistent with his earlier claim that info@ outperforms paid business data.
The banana opt-out
Tactic one is to delete the unsubscribe link from cold emails and write "if you don't want more emails, reply 'banana' and I'll stop" instead. His reasoning is that every opt-out then comes back as a reply, and spam filters read replies as engagement. He says keep the real link on your newsletter. For people sending, that moves compliance onto a human watching the inbox, and a missed banana is a complaint against your domains rather than a quiet list removal.
The rest of the list
On personalization he says variables pulled from the prospect's own business beat generated intros by a wide margin, and that AI-written first lines landed at 0.27%. On offers, he says the same script on the same inboxes can book one lead per 25 contacts or one per 10,000 depending on what is being sold.
He also advises qualifying the list before paying to enrich it, using an AI summary of each company plus an ICP agent score and cutting anything under 80%. Raw Apollo pulls land at 50 to 60% qualified by his count, and the filter gets him to 90 to 95%. Cutting companies that are not running ads shrinks a list by about 30% and, he says, doubles reply rates.
Send one follow-up and then move on, with 80% of daily volume going to people who have never heard from you. Answer positive replies inside five minutes, citing Harvard Business Review research that companies responding within an hour were 7x more likely to qualify the lead. Re-enrich anything older than six months, since 30 to 50% of contacts will have moved or changed details. One re-engagement campaign on 1,532 ghosted prospects hit an 11.75% reply rate.
His scoring rule is contacts per lead rather than reply rate. Anything above 1% replies is fine, 300 contacts per positive reply is a strong campaign and 500 is still workable. None of the ten come with a control group beyond the comparisons he describes.
A campaign using {PROJECT} and {LOCATION} variables hit a 14.5% reply rate, while the same script without them sat at 1-3%.
Know what is landing before you burn another domain
One email a day. Under three minutes. What the operators found out yesterday.