Abraham posts five campaigns and 60 leads off small lists
Lists under 2,200 people each, and the offer framing is doing more work than the send volume.
Nick Abraham says five campaigns across unrelated verticals brought in 60 leads over the last three weeks, selling private jet charters to lawyers, playgrounds to children's museums and memoir books to grandparents. He posted the angle behind each one, with list sizes and reply rates attached.
The strongest number came from exhibitor booths at a Florida travel expo. That email reached 999 people in its first week for a 9.31% reply rate and 12 leads. The copy leads with the audience rather than the booth, citing 225,000+ active travelers, 92% with a passport, most taking around 20 trips a year, and offers a free placement at the show to any brand that recommends one of its partners.
Playground equipment was the volume winner. Over two weeks the client got 32 leads, with the main campaign reaching 2,114 people at a 5.35% reply rate. Subject lines were as plain as "kids play?" and the body named well-known places already using the equipment plus a 5-year warranty. Abraham has earlier posted results from playground hardware outbound.
The memoir campaign shows why reply rate alone misleads. It went to 1,739 people and brought in 7 leads in one week on a 1.65% reply rate, but Abraham says more than 1 in 9 replies were positive. The line was "Give your family the story of your life."
The other two were a charter broker asking law firms "How often are you flying out for depositions or closings?" and logo pecan tins for corporate year-end gifts, opening with "What does your company usually send clients at year end?" and waiving a $95 artwork fee.
For people sending
Every list here is under 2,200 contacts, so a handful of extra replies swings the percentage by whole points. Treat 9.31% on 999 sends as directional, not as a benchmark to hold your own campaigns against. What is repeatable is the construction. Each email sells a use the buyer already has, a reason to decide now, or proof in the form of audience numbers, and then removes risk with a warranty or a waived fee. Abraham's own summary of the playground angle is the clearest statement of the pattern.
It works because it doesn't sell equipment, but sells a use of space the buyer already has, and the warranty takes the risk off the table.
Know what is landing before you burn another domain
One email a day. Under three minutes. What the operators found out yesterday.