Rahman: Google replies 1.75%, Microsoft 0.42%
Adam Rahman put 174,282 sends behind the provider gap this crowd keeps arguing about: Google inboxes replied at 1.75%, Microsoft at 0.42%, same copy and offers. Christian says that is why you pull MX records before you send anything.
Landing in the inbox
Rahman puts 174,282 sends behind the Google versus Microsoft reply gap
Adam Rahman says that across 174,282 sends, Google inboxes replied at 1.75% and Microsoft inboxes at 0.42%, same copy and same offers, and he rebuilt sending infrastructure to match. Christian makes the same point as a process: pull the MX record for every address first, then split the campaign in two and run the halves as separate sends.
Same copy, same offers. A 4.2x gap, driven entirely by the inbox.
Illingworth says a config rebuild took one client from 0.9% to 23% replies
Richard Illingworth says a client stuck at 0.9% replies went to 23% after he rebuilt the sequencer and sending config and left the copy and the list untouched. The client was ready to scrap the offer and had concluded the market had gone cold.
your copy can be flawless and STILL rot at 0.9% if the thing carrying it is broken.
Campaigns and numbers
Rahman says branded cup campaign returned 4,313 qualified leads
Rahman says a custom branded cup manufacturer produced 4,313 qualified leads off a campaign built around one buyer profile rather than one industry, which opened pizza restaurants, bakery chains and large religious organisations alongside the original coffee shops.
Then the call to action did the selling: a free branded cup sample.