One line to 4,800 restaurants, 61 replies in week one
James Shields says a Manchester extractor fan cleaner emailed 4,800 restaurants a single question and got 61 replies in the first week. No personalisation, no website, a list pulled from within an hour of his house.
Landing in the inbox
Shields caps every inbox at 20 sends, runs 120 inboxes for 2,400 a day
James Shields says he caps every sending inbox at 20 cold emails a day, because Gmail and Outlook start pushing to spam much past 30. For a client who wanted 2,400 a day, that meant 120 inboxes across 40 domains, three inboxes each, none of them the client's real domain.
if one burns we bin it and swap in a new one
Campaigns and numbers
Shields says one-line email to 4,800 restaurants got 61 replies in week one
James Shields describes a Manchester kitchen extractor fan cleaner who built 250 restaurant accounts off one cold email to 4,800 local restaurants and takeaways, with 61 replying the first week. The entire message was a question about compliance: when the extraction was last cleaned, and that most insurers want it every three months.
when was your extraction last cleaned? most insurers want it every 3 months
Christian pulled 69,204 laundromat owners off Google Maps, booked 53 meetings
Christian says his team scraped 69,204 laundromat owners from Google Maps for one client and booked 53 meetings in 50 days. His argument for Maps over the usual sources: LinkedIn and Apollo miss around 90% of that market because the owners run the business without a LinkedIn profile.
LinkedIn & Apollo miss around 90% of that market, because the owners run their whole business without a LinkedIn profile.