Christian: 30 demos in a week, and a side of SEO
Christian says a SaaS client with no prior outbound booked 30 demos in one week, and because the emails carry no links, search phrases stuck at rank 45 moved to page one. Nick Abraham spent the day asking what anyone actually does with account-level intent data.
Read the whole week in one goScore cold email tests on interest, not replies
Campaigns and numbers
Christian says a SaaS client booked 30 demos in one week
Christian says a marketing automation SaaS that had never run outbound booked 30 demos in a single week. Deals are six figures on three year terms, in a market where most prospects are locked into 36 month contracts with competitors, and quick wins landed inside 4 to 6 weeks.
I see clickbait marketers on LinkedIn asserting that outbound is dead.
Copy that ran
Rahman publishes a nine-step lookalike list and case study play
Adam Rahman published a nine-step lookalike playbook: start from the customers you would sign again tomorrow, pull the exact words their buyers used on calls, then lead with a case study. Lists come from up to 10 seed websites each, with every site read before paying for a contact and every email verified twice.
Read every website before you pay for a single contact
Where they disagree
Abraham calls enterprise intent data one of outbound's biggest wastes
Nick Abraham says enterprise intent data is one of the biggest wastes of money in B2B outbound, naming 6sense and Bombora. His example: Google flagged for "B2B lead generation" tells you someone searched, not who searched or which person inside a 100,000 plus person company to contact.
If I’m paying for intent data, I want it to tell me who to contact and give me a reason to contact them.