Christian publishes the build behind 1,061 leads
Christian put the whole workflow behind his foodservice campaign on the table, including the segment nobody expected: megachurches, which no database files as a foodservice buyer. Matt Lucero's three campaigns put a ratio on segmentation.
Read the whole week in one goScore cold email tests on interest, not replies
Landing in the inbox
Illingworth says infrastructure, not copy, sends up to 75% to spam
Richard Illingworth says copy is the last thing costing senders replies, and that getting the infrastructure wrong puts up to 75% of emails in spam. He backs it on having set up 570,000+ cold email inboxes. No test, campaign or placement data is attached to the 75% figure.
great copy is worthless if it never reaches a real inbox.
Campaigns and numbers
Christian publishes the Google Maps build behind 1,061 leads
Christian posted the full build for the foodservice manufacturer campaign he says returned 1,061 leads in 70 days off 100,000+ emails a month, with 86% qualified on the client's own HubSpot data and 8 deals closed.
most restaurants serve over 200 cups daily but use standard cups
Copy that ran
Lucero: segmented lists replied 11x better than a broad one
Matt Lucero says three campaigns for one customer split cleanly on list composition. The two tightly segmented lists returned one positive reply per roughly 450 emails, the broad list one per roughly 5,000. He names offer, segmentation and competition as the three levers, and says segmentation is the one that needs no change to the business.
Segmentation obviously requires more work & in some cases doesn't get THAT much better results... but it rarely hurts