Berman says compliments now hurt cold email replies
Alex Berman says the compliment opener won for years and then the data flipped, and that emails leading with a specific, costly problem are what get replies now. He did not publish the test size.
Landing in the inbox
Illingworth publishes his infrastructure blueprint for 10,000 sends a day
Richard Illingworth published the infrastructure spec he says is needed to send 10,000+ cold emails a day into the primary inbox.
your target sets the number of inboxes
Campaigns and numbers
Lucero says a first month booked 119 meetings off email plus callers
Matt Lucero says his team finished a client's first month with 119 meetings booked, from cold email plus a caller re-engaging leads. He credits three things: a large TAM, an offer that solves a major problem, and the team running the outreach. No send volume, list source or offer detail was given.
Copy that ran
Berman says the compliment opener flipped from winner to liability
Alex Berman says he tested compliments against no compliments in cold email, that compliments won for years, and that the data then flipped against them.
Specificity does the work a compliment used to pretend to do.