Haren: free-forever beat a 7-day trial, same list
Taylor Haren says two companies sold the same thing to the same audience on the same list and infrastructure. The free-forever offer got one signup every 52 emails. The trial got zero customers.
Landing in the inbox
Illingworth puts his domain rules in one list, including 10-15 sends
Richard Illingworth consolidated his sending rules into one list: root domain dark, up to 20 subdomains per root, 2-3 inboxes per subdomain, 10-15 sends per inbox a day, no links in the first email. He reads reply rate per domain rather than per inbox, ignores a half-percent dip, and acts only when a domain drops 50%.
split Google and Outlook 70/30 or 50/50
Campaigns and numbers
Haren says free-forever beat a 7-day trial on an identical list
Taylor Haren says two companies selling basically the same thing to the same audience, on the same list and infrastructure, split only on the offer named in the email. The free-forever tier got one signup every 52 emails. The 7-day trial company got zero customers, which he then labels a 12x difference.
People see a winning line and copy the words. They miss the thing that made it work in the first place.
Workflows and tooling
Lieben's engineer runs 20 bots on Grok across nine clients
Michel Lieben published the structure a senior GTM engineer on his team uses: a Chief of Staff bot he talks to by voice, one Client Ops bot per client with its own Slack and Instantly workspace, specialists, reply bots and a 6 PM reporter.
Early on, one of our LinkedIn bots published a whole post by itself (we caught it & deleted it right away)