Abraham, 1,744 sends on medical billing, 7 positive replies
The same three offers he showed before, now with the send counts attached.
Nick Abraham has put send volume behind the medical billing offer he has shown before. The campaign went to 1,744 people at care facilities and returned 33 replies, 7 of them positive.
That works out to a reply rate just under 2% and roughly one positive per 250 contacts. Abraham previously posted reply and interested rates for the same set of campaigns without the denominators, so this is the first time the volume is attached to the billing numbers.
What the billing email actually said
The offer was to get care facilities 20% more from their insurance claims, with a free first month. The email also carried a specific proof point, that one facility went from $25K to $80K a month in collections after switching. Concrete dollar figures plus a no-risk first month, aimed at a buyer whose revenue leak is measurable.
The painting email is the copyable part
Abraham also broke out a painting team-building campaign that made no offer at all in the first email. It asked one question, "Do you currently offer any team-building events?" He says that was deliberate, designed to get the first response before pitching anything. The client got 11 leads off that question and worked the meeting from the reply.
He did not publish send volume for the painting campaign, so 11 leads is a raw count with no base rate behind it. Same for the hairnet campaign for food manufacturing plants, where the angle was short counts on orders. Abraham says the line was that they would never pay for 1,000 hairnets and get 940 again. His verdict on that one was that it "ripped", with no numbers attached.
For people sending
The pattern across all three is that the offer is specific to one operational annoyance the buyer already knows about, short counts, unpaid claims, nothing to do at a team offsite. None of these are software pitches dressed up in personalization. The medical billing number is the only one here you can audit, and at 1,744 sends it is a single campaign result from one operator, not a benchmark. The question-only opener on the painting campaign is the structural idea worth testing, since it moves the pitch to the reply thread where you are answering a live person rather than guessing at the cold open.
We sent to 1,744 people and got 33 replies, and 7 of them were positive.
This was intentionally designed to get the first response before pitching the offer.
Know what is landing before you burn another domain
One email a day. Under three minutes. What the operators found out yesterday.