Taylor tells Haren 10,000 sends a day just burns leads
A two post exchange on whether volume covers for a bad offer, with no numbers on either side.
Andrew Taylor, posting as @hotcano, pushed back on the idea of sending 10,000 cold emails a day, arguing that volume at that level does not solve the underlying problem. His objection was about offers, not deliverability. "My worry with 10,000 a day is that fresh leads don't fix a weak offer. You just burn through people faster."
My worry with 10,000 a day is that fresh leads don't fix a weak offer. You just burn through people faster.
The part he said he would copy was the measurement, not the volume. Taylor wrote that tracking all the way to revenue instead of reply rates is the piece worth taking from the approach. That is a quieter point than the volume argument but it is the one he put his name behind as a recommendation.
Taylor Haren, posting as @THArrowOfApollo, answered in one line. He said they only want clients with good offers.
What the exchange actually settles
Nothing, on the numbers. Neither post gives a send volume that was tested, a reply rate, a lead count or a time period. Haren's reply does not dispute Taylor's logic so much as route around it, by saying the weak offer case does not come up in his book of clients. Whether 10,000 a day works better or worse than a smaller volume for the same list is not addressed by either side.
For people sending, the useful distinction here is between two different failure modes that get blurred together. One is an infrastructure problem, where inboxes and domains cannot carry the volume. The other is the one Taylor is describing, where the list is finite and every send consumes prospects who will not be receptive to the same message twice. If the offer is not landing, higher volume reaches the end of the addressable list sooner. That is a claim about arithmetic, not a result from a campaign, and it is worth treating as such.
The revenue tracking point is the one both men can live with. Reply rate is the metric that is easiest to inflate and the least connected to money, which is why an operator arguing against someone else's volume still singles it out as the thing to copy.
We only want clients with good offers
Know what is landing before you burn another domain
One email a day. Under three minutes. What the operators found out yesterday.