Christian says phone booked 62% of meetings on one build
A five-step build that scores accounts with AI before buying data, then runs 15 copy versions at 1,000 sends each.
Christian published a five-step outbound build and says that on one of his own builds, the phone booked 62% of the meetings.
The build starts with sizing the market. He uses Apollo's free search for a rough count, pulls Google Maps one zip code at a time for local businesses, and says that under 10,000 contacts you should go account by account instead.
Qualify before you pay for data
Step two is the one that changes the spend. Have AI read every company's website, score it against your ideal customer profile, and cut everything under 80%. Only what survives goes through three or four email finders, and every address gets verified. The order matters because enrichment and verification are billed per record, so scoring first shrinks the bill.
Infrastructure is step three and reads like the standard setup. Separate domains, never the main one, 2 to 3 inboxes per domain, three weeks of warmup before a cold send, and Google and Microsoft recipients split into separate campaigns. His line on the main domain is that it never touches any of it.
Fifteen versions, 1,000 sends each
Copy is one email per buyer type, under 65 words, with an offer the recipient can say yes to without risking anything. He launches 15 versions at once, gives each 1,000 sends, then cuts the bottom two thirds and puts the volume behind what is left. That is 15,000 sends before a winner is declared, which is a real test size rather than the 100-send split tests that tell you nothing.
Step five is the phone and the response loop. Call the same list you are emailing. Answer every positive reply inside five minutes, and call the person instead of sending a booking link. Book the meeting inside two days.
For people sending, treat the 62% as one build, not a benchmark. Christian has made the same argument before, saying dials beat email on the same list, and the number only means anything if you have someone staffed to dial inside the five minute window. Without a caller, the email half of this build is just a list and a sequence.
He frames the whole thing as a cadence rather than a campaign. Contact everyone in your market every 90 days, then do it again with a sharper list. He says the software runs a few hundred a month, with no ad spend.
On one of our builds the phone booked 62% of the meetings.
Have AI read every company's website and score it against your ideal customer.
Know what is landing before you burn another domain
One email a day. Under three minutes. What the operators found out yesterday.