Sondors says day 3 LinkedIn requests hit 43.6% accepted

Frank Sondors published the multichannel sequence he says helped take Salesforge past $3M ARR with six team members. He credits it with lifting reply rates from a 2% to 5% baseline up to 40% and above.

The shape is simple. Touch one is an email referencing what he calls a verified trigger. Touch two, on day three, is a LinkedIn connection request coordinated with that email. Touch three, on day five, is a follow up inside the LinkedIn thread once the connection is accepted. He says he is currently sending 10K cold emails and 4,000 LinkedIn connection requests per week across rotated inboxes.

Frank Sondors 🥓 | The Machine

@franksondors

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Currently sending 10K cold emails and 4,000 LinkedIn connection requests per week across rotated inboxes.

The numbers he posted

Over a recent 28-day window, Sondors says the day three request produced a 43.6% connection acceptance rate. The day five follow up inside the thread generated a 32.1% reply rate and a 21% positive reply rate over the same window. Cold email on its own, he says, returned 2% to 5% for Salesforge.

He also posted the number that cuts the other way.

Why the percentages are not comparable

For people sending, the two sets of figures are measured against very different denominators. The 10K weekly emails are the top of the funnel. The 4,000 connection requests are a subset, and the 32.1% reply rate applies only to the people who already accepted a request, which is 43.6% of that subset. A 32% reply rate on a few hundred accepted connections is not the same animal as a 32% reply rate on 10,000 sends, and Sondors does not break out how many conversations or meetings any of it produced.

The decay line matters too. Sondors says LinkedIn outreach averaged a 52% reply rate back in November, against 32.1% in the recent window he measured. That is his own data on his own sequence, not an industry benchmark, but it points the same direction every channel eventually goes once enough people find it. The day three timing is doing work right now. It will do less later.

One more thing to hold in mind. Sondors runs Salesforge, and he says the sequence runs inside Salesforge so inboxes and social profiles stay synchronized automatically. These are a vendor's numbers for a vendor's own outbound, which is still better evidence than most posts offer because he published volumes and a time window, but it is not a neutral test. His argument against running email and LinkedIn on separate tools is that disconnected tools break sequence timing and leave prospects with uncoordinated touches. That is the part worth stealing whether or not you buy the stack.