Christian: calling booked 33 of 53 meetings
Christian put 41,150 emails against 32,577 dials on the same market for one client, and the phone booked 33 of the 53 meetings. He says it took 987 dials per meeting against 2,058 emails.
Campaigns and numbers
Christian says dials beat email on the same list, 33 of 53 meetings
Christian ran 41,150 emails and 32,577 dials against the same market for Eden Studio, and says calling booked 33 of the 53 meetings off 44% of the touchpoints. That works out to roughly 987 dials per meeting against 2,058 emails per meeting.
Call a positive reply and around 90% of meetings show, compared with around 40% from a calendar link.
Copy that ran
Abraham says 90% of copy split tests are noise, sender names barely matter
Nick Abraham listed ten cold email positions he says he will defend, led by branded domains and sender names mattering far less than people assume. He says he has tested branded versus non-branded infrastructure at scale and the performance gap is nowhere near what is claimed.
If variant A gets 2 positive replies and variant B gets 1, that is technically a 100% lift.
Workflows and tooling
Illingworth adds QC and segment scaling to his Claude Code build
Richard Illingworth reposted his Claude Code workflow with two steps past the ones he published last week: a QC pass on every variant before send, and a post-data read on which segments to scale and which to cut.